Brew Blog

Proud to be a “mistress agency”

July 16th, 2010

We’ve seen the term “mistress agency” used to describe agencies like ours. And, despite the sordid undertones, we’ve warmed up to the term. What it usually refers to is a more innovative, more nimble agency that a big brand calls in even though they have another big (and sometimes, lumbering) agency. That means that we often work “under the radar.” We have two big assignments like that right now. And although we can’t announce the relationships now, you will be seeing the work at the end of the summer. They’re great brands. Stay tuned.

MISTRESS

Bruce judges the AICP Awards Again

June 16th, 2010

For the third year in a row, Bruce Bildsten joined a handful of America’s top creative directors in New York to judge the AICP Next Awards. The AICP Show is one of the most prestigious and progressive of the award shows honoring advertising, film and production. The Next Awards specifically focus on work that goes way beyond traditional advertising and were created several years ago, largely in reaction to the groundbreaking BMW Films that Bruce was instrumental in leading while at Fallon. He was thrilled to see so many of his former partners on those films, now at BBDO New York, take home the big prize at the Next Awards for their HBO “Imagine” campaign.

AICP

A Digital Cast of Thousands

May 20th, 2010

We just finished our commercial for Edwards Desserts, after several weeks of painstaking digital effects work. Although the budget was modest, director Peter Chelsom and the special effects wizards at Splice Here made a smaller theater in Los Angeles and fifty extras look like the Oscars. We’re now beginning to plan for next year’s product introductions for Edwards and Mrs. Smith’s pies.

Fashion for The Greater Good

May 8th, 2010

EDUN_LOGO

In partnership with our good friends and collaborators at the Tom Julian Group, we just completed a sizable strategic project for the fashion brand Edun. The brand was launched by the husband and wife team of Ali Hewson and Bono with the mission of helping to build Africa as a viable source of production for fashion. That’s a cause we can believe in.

For your amusement

April 1st, 2010

Yes, we know it’s a cheap laugh, but we never grow tired of dressing up the office dogs in costumes, especially to celebrate important Holidays. At least Ginger and Lola enjoy eating the bribe that comes their way after our photo sessions end. In other news here at Brew we’re busy working on projects for Edwards and Mrs. Smith’s desserts, Edun clothing, Chi Lake Liquors, and more. We plan to begin work on a new website for Neve soon. EASTER DOGGIES

A really big show

March 1st, 2010

We just returned from a big production in Los Angeles for Edward’s Desserts. We recreated the look and feel of the Oscar’s, with the help of a large cast of extras and the historical Orpheum Theater. Fittingly, we had Oscar-nominated production designer Kevin Kavanaugh and feature film director Peter Chelsom to help us create the illusion. Now we have several weeks of special effects work to bring it all together. EDWARDS_SHOOT

Edwards TV and Print Production Begins

February 8th, 2010

We’re excited to begin production of the new campaign for our friends at Schwan’s Consumer Brands for their new Edwards Singles desserts. (How does a hot molten chocolate brownie with ice cream sound?) We’ll be shooting this year’s commercial with feature film director Peter Chelsom of Independent Media. It continues a long partnership that Bruce and art director Carol Henderson have had with Independent Executive Producer, Susanne Preissler. Independent brings top feature directors to select commercial projects, with the result being bigger, more cinematic films. Bruce and Susanne worked together on many PBS projects in the past, including the Emmy Award-winning “Goldfish.”

Edwards Brownie and Ice Cream

Neve Catalog & Identity

January 29th, 2010

The new identity and catalogs for our sportswear client, Neve, has been rolled out and is receiving a great reception from their customers as the major outdoor, ski and fashion shows hit full stride. We photographed the catalog with Denver-based photographer Jeff Martin (it was Jeff’s first fashion shoot) at three locations all over Colorado. Neve’s new identity has been applied on everything from their clothing to their trade booths, and will be instrumental in their push into European markets. The new Neve will also be seen at the Vancouver Olympics, as they are a US Ski and Snowboard team supplier.

NEVE_CATALOG_WEB SHOT 1

Neve Catalog 2

Neve Business Cards

Neve Bookmark

Our Annual Holiday Viral Film

January 4th, 2010

Shortly before Christmas we sent out the annual Brew Holiday viral film. We hate to call a film viral until it has actually gone viral, but our previous films all spread like wildfire, with millions of film views and a ton of media coverage. Our tradition is to always address a current event in an apolitical way that either moves people or makes them smile. This year we addressed the division in our country. The film centers around a couple of twin sisters who didn’t know each other existed, with an interesting twist. It was directed by our friend Chris Stocksmith of Twist Films, featured the talented actors Christina and Jennifer Baldwin, with editing and music by SpliceHere. The film is a perfect example of what we call “Social Video” here at Brew: Compelling content that viewers feel compelled to share, far and wide.

http://brew-creative.com/sisters

Sisters

World Cup Downhill

December 16th, 2009

Brew joined our friends from Neve Designs, a US Ski Team sponsor, at the World Cup Downhill race in Beaver Creek Colorado on December 5th. Bode Miller had another wild ride, using his hand to narrowly avoid disaster at 70 miles per hour. (That’s Bode crossing the finish line in the photo.) There were many Neve sweaters amongst the VIP’s at the finish line, and a lot of thumbs up for our new identity. We will wrap up production of Neve’s new catalog before the New Year.

Bode Stop