Brew Blog » Uncategorized

Friends of Brew: Pocket

admin — Fri, 11 May 2012 15:20:05 +0000

Hats off to Brew friends Nate and Nikki Weiner. This team recently re-branded the popular Read it Later app as a new, improved and free app named Pocket!

Why do we love Pocket? Pocket stores and gives you access to the content you want on any of your devices, from phones to TVs, tablets and computers, in one place. When you find an interesting article, video or web page, but don’t have time to view it, you can save the URL to Pocket, and the list of content will be visible on any device. While Read It Later was previously a paid app, now Pocket’s Android, iOS and Kindle Fire apps are free.

Pocket also lets you mark content from over 300 apps–including Flipboard, Twitter, Pulse, and Zite. With the new version of Pocket, users will see a new, cleaner UI, as well as filters for video, image and text content. Pocket has also added new organizational tools for content, so users can favorite content, tag content with categories and keywords.

The evolution from Read it Later to the new Pocket is a great success story in understanding what users are looking for in an app, and making it simple through design.

Congratulations to our long time friends Nate, Nikki, and the entire team at Pocket!

Authentic Marketing of Red Wing Shoes

admin — Thu, 22 Mar 2012 17:58:18 +0000

Recently, we released another film for Red Wing Shoes that detailed their Big Boot, which is certified as the world’s largest boot by the Guinness Book of World Records at a size 638 ½ D. Learn all about the process to build the 20 ft long and 7 ft wide boot here.

With all the films we have executed for Red Wing Shoes, we strive to let the heritage and authenticity of the brand speak for itself. Recently, James Careless of Onlinevideo.net profiled our film series and detailed how this tactic has enabled Red Wing to connect with their fans in the 21^st century while staying true to authenticity.

By being mindful of the brand’s heritage, our marketing approach for Red Wing has gleaned genuine results for the brand. Maurice McClurg, Red Wing’s marketing manager, elaborates on the success by stating “We typically see a 20 to 30 percent increase in website visits within two days of releasing a new video. There is a clear linkage: Our videos drive website traffic, which builds interest in the brand and, ultimately, helps drive sales stores that sell Red Wing Shoes.”

We have enjoyed working with Red Wing Shoes and helping them tell their great story, which as James Careless says, “nothing sells like the truth.”

Read the full article at Onlinevideo.net.

We’ll be sharing new films for the brands in coming months, so stay tuned.

Holiday Retrospective

admin — Wed, 21 Dec 2011 21:17:05 +0000

As 2012 draws near, we look forward to all that the new year has in store for us.

While we originally released this video in 2008, we believe our message of hope still resonates in these times. And, let’s face it, there’s some good humor in here too.

Make your own message of hope and share it with your loved ones during this wonderful time of year.

From all of us at Brew, happy holidays!

Red Wing Film Series: Crazy Horse Release

admin — Thu, 10 Nov 2011 22:50:40 +0000

The latest film for the Red Wing Shoe Company is not about their product or their company as prior films were. Yet, the story of this monumental task assumed by a handful of men and women is all about the company values. The Crazy Horse Monument – Five Against the Mountain film reflects the pride, passion and commitment to excellence that modern craftsmen dedicate their lives to, and that is the basic premise upon which Red Wing Shoes builds its reputation.

The film and others can be viewed at the Red Wing Shoes website at: http://www.redwingshoes.com/red-wing-video-series

Product Testing

admin — Wed, 05 Oct 2011 15:19:50 +0000

This week, we released another video in the Red Wing film series. This film, entitled Product Testing, illustrates the process required to ensure that Red Wing boots protect workers from occupational hazards and dramatic risks they may encounter on job sites. It profiles the lab technicians who make certain that component materials and finished products meet or exceed industry standards and uphold the Red Wing’s reputation for producing high quality, purpose-built work footwear. The craftsmanship and devotion of company employees is relayed when lead lab technician, Eric Schulz says “I test everything here along the lines that I’m going to be wearing this product or my friends and family wear this product.”

The Puritan Stitch Machine

admin — Tue, 20 Sep 2011 18:50:47 +0000

Today we’re releasing the latest video in the Red Wing film series. This short film profiles a 110-year old original chain-stitching machine that has been maintained with respect and love by generations of employees. Quite simply, they just don’t make them like that anymore. As told by the men and women who have spent decades perfecting their skill, this machine is used to achieve the signature triple stitch which adds strength to Red Wing products and indicates you’re wearing a premium-quality Red Wing boot.

Red Wing Shoes Video Series

admin — Thu, 24 Mar 2011 16:37:04 +0000

While staying true to their authentic American brand heritage, Red Wing is tapping into the new media landscape beginning with a series of online videos that highlight the premium work boot story through the eyes of their employees. We strived to portray the spirit, heritage, craftsmanship and teamwork story that is unique to Red Wing Shoes.

Special thanks to Dave Damman, the creative director on this project, Patrick Pierson, our talented director and editor, along with the film crew from Token Media.

Shoe Repair – “We’re not a throw away society.”

The Factory

The Tannery

New Ivey’s Campaign, Execution One

admin — Mon, 19 Jul 2010 15:10:32 +0000

Once again, Brew is doing our part to support the Ivey Awards: The celebration of Twin Cities theater that will take place at the State Theater in September. It’s one of the few true red carpet events in Minnesota (not that we’re the red carpet types). This year we’re continuing the theme we began last year: The juxtaposition of the elegant Ivey award winners on the red carpet against a backdrop of iconic Minnesota locations. Featured here is Dudley Riggs, the grandfather of Minnesota comedy theater and last year’s lifetime achievement award winner. Again, it was a collaboration between Brew and photographers William Clark (the portraits) and Lucas Saugen (the environments). Lucas artfully pieced the two images together. The images will be used in magazine advertising, outdoor, posters and will again be the theme for the event. Speaking of William, he will be co-directing a very cool video/commercial for a very cool car brand that we’ll be producing in August. Stay tuned for that and more Ivey’s executions.

For your amusement

admin — Thu, 01 Apr 2010 21:25:00 +0000

Yes, we know it’s a cheap laugh, but we never grow tired of dressing up the office dogs in costumes, especially to celebrate important Holidays. At least Ginger and Lola enjoy eating the bribe that comes their way after our photo sessions end. In other news here at Brew we’re busy working on projects for Edwards and Mrs. Smith’s desserts, Edun clothing, Chi Lake Liquors, and more. We plan to begin work on a new website for Neve soon.

A really big show

admin — Mon, 01 Mar 2010 21:37:48 +0000

We just returned from a big production in Los Angeles for Edward’s Desserts. We recreated the look and feel of the Oscar’s, with the help of a large cast of extras and the historical Orpheum Theater. Fittingly, we had Oscar-nominated production designer Kevin Kavanaugh and feature film director Peter Chelsom to help us create the illusion. Now we have several weeks of special effects work to bring it all together.