July 16th, 2010
We’ve seen the term “mistress agency” used to describe agencies like ours. And, despite the sordid undertones, we’ve warmed up to the term. What it usually refers to is a more innovative, more nimble agency that a big brand calls in even though they have another big (and sometimes, lumbering) agency. That means that we often work “under the radar.” We have two big assignments like that right now. And although we can’t announce the relationships now, you will be seeing the work at the end of the summer. They’re great brands. Stay tuned.
June 16th, 2010
For the third year in a row, Bruce Bildsten joined a handful of America’s top creative directors in New York to judge the AICP Next Awards. The AICP Show is one of the most prestigious and progressive of the award shows honoring advertising, film and production. The Next Awards specifically focus on work that goes way beyond traditional advertising and were created several years ago, largely in reaction to the groundbreaking BMW Films that Bruce was instrumental in leading while at Fallon. He was thrilled to see so many of his former partners on those films, now at BBDO New York, take home the big prize at the Next Awards for their HBO “Imagine” campaign.
January 4th, 2010
Shortly before Christmas we sent out the annual Brew Holiday viral film. We hate to call a film viral until it has actually gone viral, but our previous films all spread like wildfire, with millions of film views and a ton of media coverage. Our tradition is to always address a current event in an apolitical way that either moves people or makes them smile. This year we addressed the division in our country. The film centers around a couple of twin sisters who didn’t know each other existed, with an interesting twist. It was directed by our friend Chris Stocksmith of Twist Films, featured the talented actors Christina and Jennifer Baldwin, with editing and music by SpliceHere. The film is a perfect example of what we call “Social Video” here at Brew: Compelling content that viewers feel compelled to share, far and wide.
http://brew-creative.com/sisters
