January 29th, 2010
The new identity and catalogs for our sportswear client, Neve, has been rolled out and is receiving a great reception from their customers as the major outdoor, ski and fashion shows hit full stride. We photographed the catalog with Denver-based photographer Jeff Martin (it was Jeff’s first fashion shoot) at three locations all over Colorado. Neve’s new identity has been applied on everything from their clothing to their trade booths, and will be instrumental in their push into European markets. The new Neve will also be seen at the Vancouver Olympics, as they are a US Ski and Snowboard team supplier.
December 16th, 2009
Brew joined our friends from Neve Designs, a US Ski Team sponsor, at the World Cup Downhill race in Beaver Creek Colorado on December 5th. Bode Miller had another wild ride, using his hand to narrowly avoid disaster at 70 miles per hour. (That’s Bode crossing the finish line in the photo.) There were many Neve sweaters amongst the VIP’s at the finish line, and a lot of thumbs up for our new identity. We will wrap up production of Neve’s new catalog before the New Year.
December 1st, 2009
We just finished a new identity system for our friends at Néve Designs. Makers of fine merino wool sweaters, jackets and accessories for the ski and fashion markets, we feel that their new design really captures their mountain heritage and devotion to natural fibers. The new design will be incorporated everywhere as they begin showcasing their next new line. We’re about to begin work on their new catalog, advertising and other communications. Special thanks to Dan Olson, who led the design team and worked his usual magic. Bruce looks forward to previewing it with Néve President Tom Irvine at the upcoming World Cup ski races in Beaver Creek, in the first weekend of December.
October 5th, 2009
We are looking forward to working with ski and fashion sweater brand Néve Designs. Néve, based in that outdoor sports mecca of Boulder, Colorado, makes fine merino wool sweaters with great design. It will be a perfect opportunity for Michelle and others on our staff to flex some of her fashion muscles, honed on our work with Nordstrom, Target, Lee Jeans and others. And since Néve is a US Ski and Snowboard Team sponsor and outfitter, it gets us close to a sport we’re passionate about. (Bruce is a ski racing fanatic.)
We’ll be helping Néve with strategy, design, interactive and more. And, hey, when we get to some of those minus thirty degrees below zero days here in Minneapolis, and all the warm air in our open concrete space migrates twenty feet up to the ceilings, it will feel very good to wrap ourselves in some merino wool.
