Petfinder.com and the Petfinder Foundation share a mission of working to ensure that every pet has a forever home and to end the euthanasia of adoptable pets. They strive to assist in the pet adoption process through their online resources. With a directory of over 14,000 shelters in the U.S., Canada and Mexico, Petfinder has companion pets for every family.
The new creative campaign focuses on the idea that our furry companions are more than just pets, they’re family members. But unlike other members of the family, we get to choose our pets. Through qualitative research, we discovered that this idea resonated with both dogs and cats alike.
Creative Director/Art Director Dawn Yemma brought tireless passion and her own quirky insights about pets and people to the project, in collaboration with Brew. The campaign debuted in Time magazine this week.
Help homeless pets today, donate at Petfinder.com
