While staying true to their authentic American brand heritage, Red Wing is tapping into the new media landscape beginning with a series of online videos that highlight the premium work boot story through the eyes of their employees. We strived to portray the spirit, heritage, craftsmanship and teamwork story that is unique to Red Wing Shoes.
Special thanks to Dave Damman, the creative director on this project, Patrick Pierson, our talented director and editor, along with the film crew from Token Media.
Shoe Repair – “We’re not a throw away society.”
The Factory
The Tannery