For the third year in a row, Bruce Bildsten joined a handful of America’s top creative directors in New York to judge the AICP Next Awards. The AICP Show is one of the most prestigious and progressive of the award shows honoring advertising, film and production. The Next Awards specifically focus on work that goes way beyond traditional advertising and were created several years ago, largely in reaction to the groundbreaking BMW Films that Bruce was instrumental in leading while at Fallon. He was thrilled to see so many of his former partners on those films, now at BBDO New York, take home the big prize at the Next Awards for their HBO “Imagine” campaign.
