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Brew Blog - Edwards TV and Print Production Begins

Edwards TV and Print Production Begins

February 8th, 2010

We’re excited to begin production of the new campaign for our friends at Schwan’s Consumer Brands for their new Edwards Singles desserts. (How does a hot molten chocolate brownie with ice cream sound?) We’ll be shooting this year’s commercial with feature film director Peter Chelsom of Independent Media. It continues a long partnership that Bruce and art director Carol Henderson have had with Independent Executive Producer, Susanne Preissler. Independent brings top feature directors to select commercial projects, with the result being bigger, more cinematic films. Bruce and Susanne worked together on many PBS projects in the past, including the Emmy Award-winning “Goldfish.”

Edwards Brownie and Ice Cream