The new identity and catalogs for our sportswear client, Neve, has been rolled out and is receiving a great reception from their customers as the major outdoor, ski and fashion shows hit full stride. We photographed the catalog with Denver-based photographer Jeff Martin (it was Jeff’s first fashion shoot) at three locations all over Colorado. Neve’s new identity has been applied on everything from their clothing to their trade booths, and will be instrumental in their push into European markets. The new Neve will also be seen at the Vancouver Olympics, as they are a US Ski and Snowboard team supplier.
Shortly before Christmas we sent out the annual Brew Holiday viral film. We hate to call a film viral until it has actually gone viral, but our previous films all spread like wildfire, with millions of film views and a ton of media coverage. Our tradition is to always address a current event in an apolitical way that either moves people or makes them smile. This year we addressed the division in our country. The film centers around a couple of twin sisters who didn’t know each other existed, with an interesting twist. It was directed by our friend Chris Stocksmith of Twist Films, featured the talented actors Christina and Jennifer Baldwin, with editing and music by SpliceHere. The film is a perfect example of what we call “Social Video” here at Brew: Compelling content that viewers feel compelled to share, far and wide.
http://brew-creative.com/sisters
