We are looking forward to working with ski and fashion sweater brand Néve Designs. Néve, based in that outdoor sports mecca of Boulder, Colorado, makes fine merino wool sweaters with great design. It will be a perfect opportunity for Michelle and others on our staff to flex some of her fashion muscles, honed on our work with Nordstrom, Target, Lee Jeans and others. And since Néve is a US Ski and Snowboard Team sponsor and outfitter, it gets us close to a sport we’re passionate about. (Bruce is a ski racing fanatic.)
We’ll be helping Néve with strategy, design, interactive and more. And, hey, when we get to some of those minus thirty degrees below zero days here in Minneapolis, and all the warm air in our open concrete space migrates twenty feet up to the ceilings, it will feel very good to wrap ourselves in some merino wool.