Richard D’Amico, who heads the renowned D’Amico & Partners restaurant empire recently approached us to help him market their new flagship restaurant – D’Amico Kitchen & Osteria – in the Chambers Hotel in downtown Minneapolis. Our first thought was that he needed more than an ad. We talked about America’s fascination with culinary television and the local media’s focus on the restaurant scene. Why not let foodies go right into the kitchen and experience the drama and artistry up close and personal? Our idea? Place cameras in the kitchen and steam the images live and uncut every night at damico-kitchen.com. We’re also beaming the images to a massive screen in the courtyard of the hotel, which will be visible to traffic, and pedestrians along Hennepin Avenue, Minneapolis busiest thoroughfare. It’s attracted a ton of media attention. In addition, we’ve helped create a video blog for Executive Chef John Occhiato where he talks in-depth about the pressures and pleasures of running a top restaurant. These are the first of many innovative things we hope to do for D’Amico.
Check out the live streaming nightly from 7:30 PM – 10:00 PM at damico-kitchen.com and watch a video about the D’Amico Kitchen story here.
