Dessert. We really like dessert. In fact, we’ve learned that Bruce (especially) has a tendency to inhale everything remotely sweet that comes into the office. So it’s fitting that we’re beginning our second full year of working with our friends at Schwan’s Consumer Brands on their Edwards and Mrs. Smith’s dessert brands. (We are, in official terms, the Agency of Record for Schwans Consumer Brands Bakery Division). Last spring we launched Edwards new brownies with ice cream. And we’re beginning to work on a new effort for 2010. Should be fun.
