December 21st, 2011
As 2012 draws near, we look forward to all that the new year has in store for us.
While we originally released this video in 2008, we believe our message of hope still resonates in these times. And, let’s face it, there’s some good humor in here too.
Make your own message of hope and share it with your loved ones during this wonderful time of year.
From all of us at Brew, happy holidays!
November 10th, 2011
The latest film for the Red Wing Shoe Company is not about their product or their company as prior films were. Yet, the story of this monumental task assumed by a handful of men and women is all about the company values. The Crazy Horse Monument – Five Against the Mountain film reflects the pride, passion and commitment to excellence that modern craftsmen dedicate their lives to, and that is the basic premise upon which Red Wing Shoes builds its reputation.
The film and others can be viewed at the Red Wing Shoes website at: http://www.redwingshoes.com/red-wing-video-series
October 5th, 2011
This week, we released another video in the Red Wing film series. This film, entitled Product Testing, illustrates the process required to ensure that Red Wing boots protect workers from occupational hazards and dramatic risks they may encounter on job sites. It profiles the lab technicians who make certain that component materials and finished products meet or exceed industry standards and uphold the Red Wing’s reputation for producing high quality, purpose-built work footwear. The craftsmanship and devotion of company employees is relayed when lead lab technician, Eric Schulz says “I test everything here along the lines that I’m going to be wearing this product or my friends and family wear this product.”
September 20th, 2011
Today we’re releasing the latest video in the Red Wing film series. This short film profiles a 110-year old original chain-stitching machine that has been maintained with respect and love by generations of employees. Quite simply, they just don’t make them like that anymore. As told by the men and women who have spent decades perfecting their skill, this machine is used to achieve the signature triple stitch which adds strength to Red Wing products and indicates you’re wearing a premium-quality Red Wing boot.
August 31st, 2011
Petfinder.com and the Petfinder Foundation share a mission of working to ensure that every pet has a forever home and to end the euthanasia of adoptable pets. They strive to assist in the pet adoption process through their online resources. With a directory of over 14,000 shelters in the U.S., Canada and Mexico, Petfinder has companion pets for every family.
The new creative campaign focuses on the idea that our furry companions are more than just pets, they’re family members. But unlike other members of the family, we get to choose our pets. Through qualitative research, we discovered that this idea resonated with both dogs and cats alike.
Creative Director/Art Director Dawn Yemma brought tireless passion and her own quirky insights about pets and people to the project, in collaboration with Brew. The campaign debuted in Time magazine this week.
Help homeless pets today, donate at Petfinder.com
March 24th, 2011
While staying true to their authentic American brand heritage, Red Wing is tapping into the new media landscape beginning with a series of online videos that highlight the premium work boot story through the eyes of their employees. We strived to portray the spirit, heritage, craftsmanship and teamwork story that is unique to Red Wing Shoes.
Special thanks to Dave Damman, the creative director on this project, Patrick Pierson, our talented director and editor, along with the film crew from Token Media.
Shoe Repair – “We’re not a throw away society.”
The Factory
The Tannery
August 16th, 2010
Here are the final two ads in this year’s campaign for the Ivey Awards. Look for them in magazines, bus shelters and billboards all over the Twin Cities over the next month. Thanks again to photographers William Clark and Lucas Saugen. And, yes, you might have noticed that the two Ivey Award winners standing in the corn field look familiar. They’re the Baldwin sisters, Christina and Jennifer, the actors who starred as the long-lost twins with opposite political views in Brew’s Holiday Video last winter.
July 19th, 2010
Once again, Brew is doing our part to support the Ivey Awards: The celebration of Twin Cities theater that will take place at the State Theater in September. It’s one of the few true red carpet events in Minnesota (not that we’re the red carpet types). This year we’re continuing the theme we began last year: The juxtaposition of the elegant Ivey award winners on the red carpet against a backdrop of iconic Minnesota locations. Featured here is Dudley Riggs, the grandfather of Minnesota comedy theater and last year’s lifetime achievement award winner. Again, it was a collaboration between Brew and photographers William Clark (the portraits) and Lucas Saugen (the environments). Lucas artfully pieced the two images together. The images will be used in magazine advertising, outdoor, posters and will again be the theme for the event. Speaking of William, he will be co-directing a very cool video/commercial for a very cool car brand that we’ll be producing in August. Stay tuned for that and more Ivey’s executions.
July 16th, 2010
We’ve seen the term “mistress agency” used to describe agencies like ours. And, despite the sordid undertones, we’ve warmed up to the term. What it usually refers to is a more innovative, more nimble agency that a big brand calls in even though they have another big (and sometimes, lumbering) agency. That means that we often work “under the radar.” We have two big assignments like that right now. And although we can’t announce the relationships now, you will be seeing the work at the end of the summer. They’re great brands. Stay tuned.
June 16th, 2010
For the third year in a row, Bruce Bildsten joined a handful of America’s top creative directors in New York to judge the AICP Next Awards. The AICP Show is one of the most prestigious and progressive of the award shows honoring advertising, film and production. The Next Awards specifically focus on work that goes way beyond traditional advertising and were created several years ago, largely in reaction to the groundbreaking BMW Films that Bruce was instrumental in leading while at Fallon. He was thrilled to see so many of his former partners on those films, now at BBDO New York, take home the big prize at the Next Awards for their HBO “Imagine” campaign.
